I'm Boris Klaydman, and I solve complex problems for startups

Product and Design Strategy Executive with 12+ years in B2B SaaS, 0→1 launches, and customer growth. Known for bringing clarity, consistency, and collaboration to cross-functional teams at Amazon, Apple, IBM, and Salesforce while aligning business vision with customer needs to drive measurable growth.

Portfolio of Solutions

Asana
Creating an AI-first entry point for new and existing customers

Asana AI Onboarding

A conversational, AI-driven onboarding experience that helps teams go from intent to execution — faster than ever. Built to rival Monday Magic and redefine how new users start in Asana, this AI-first flow allows anyone to describe what they want to achieve in natural language, and Asana intelligently creates the right project structure, automations, and views to match.

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Asana AI Onboarding
Asana
Product Management and Design

Asana for Marketing — AI-First Campaign Orchestration

An AI-powered orchestration platform that helps marketers plan, execute, and measure campaigns with less manual setup and greater clarity. Designed around LLM-based agents that guide teams from strategy to launch, it transforms Asana into a true marketing command center — reducing coordination overhead, improving visibility, and empowering teams to move faster together.

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Asana for Marketing — AI-First Campaign Orchestration
Apple + IBM Partnership
Product Design

AI Vision for Field Service Technicians

Empowering technicians with AI and AR to see, diagnose, and fix problems faster — an Apple + IBM collaboration that cut diagnostic time in half and boosted first-time repair accuracy by 30 %, showcased on Apple.com and at the IBM Think Conference.

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AI Vision for Field Service Technicians
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Who’s behind all this great work?

The problem-solver behind transforming complexity into clarity and building products that truly connect with people.

About me
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My work skills

Product Management

Direct software product lifecycle for Fortune 100 corporations and high-growth start-ups.

Growth Stategy

Identify gaps and solutions to improve user acquisition, activation, retention, and profitability.

Product Design

Merge user-centric thinking with business goals to create product experiences that fit market needs.

Software Engineering

Advise clients on emerging technology options, features, and development processes.

Team Collaboration

Partner with sales/marketing executives to shape product vision and select KPI metrics.

Interested in working together? Get in touch today.

Ready to bring clarity, strategy, and momentum to your next big initiative? Let’s talk about how we can make it happen.