Asana for Marketing — AI-First Campaign Orchestration

An AI-powered orchestration platform that helps marketers plan, execute, and measure campaigns with less manual setup and greater clarity. Designed around LLM-based agents that guide teams from strategy to launch, it transforms Asana into a true marketing command center — reducing coordination overhead, improving visibility, and empowering teams to move faster together.

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Solution

Asana

Customer(s)

Asana

Deliverables

AI-first Web App

Introduction

Marketing teams operate in increasingly fragmented ecosystems — dozens of tools, disconnected workflows, and a constant need to move faster. In this environment, AI isn’t just about generating content; it’s about orchestrating people, processes, and insights around shared goals.

Asana for Marketing is an AI-first orchestration layer that guides teams through the full campaign lifecycle — from brief to launch to measurement — by blending LLM intelligence, automation, and visibility into one seamless workspace.

Co-created with PM and PMM partners at Asana, this initiative explored how AI could reduce campaign setup time, improve cross-functional collaboration, and help leaders make better, faster decisions.

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Impact

↓ 60 % campaign setup time, thanks to AI-generated briefs and auto-structured workflows
↑ 35 % faster alignment across marketing, creative, and ops teams
↑ 40 % lift in campaign visibility, with unified metrics and automated insights
Positioned as a “Marketing OS” opportunity within Asana’s long-term AI strategy

Project gallery

Product Story — The Golden Thread of Orchestrated Work

The design centered on one idea: what if marketers could talk to Asana like a strategist and have campaigns build themselves?

Create — Marketers start by describing intent in plain language. The LLM drafts a full campaign brief with goals, audience, and creative strategy.
Collaborate — AI agents suggest deliverables, timelines, and owners across teams, while surfacing dependencies and risks.
Execute — Every asset (copy, image, video) is tracked from draft → review → approved → live, with AI-assisted generation and status updates.
Measure — The system connects activity to outcomes, showing how each campaign impacts revenue, engagement, and brand KPIs.

Key features designed:

AI Campaign Brief Builder — Drafts full campaign frameworks from natural-language prompts
LLM Campaign Agent — Guides teams through planning and execution, surfacing insights and risks
AI-Optimized Calendar — Identifies content gaps, overlaps, and missed seasonal moments
Deliverable Lifecycle View — Tracks creative assets across every stage and channel

Reflection

This project reimagined Asana’s role from a task manager to an intelligent orchestration platform — one that doesn’t just track work but helps create, optimize, and measure it.

By embedding AI in the flow of work, we enabled marketers to shift from managing coordination to managing outcomes. The result is a collaborative environment where strategy, creativity, and execution converge — all powered by LLM intelligence that feels both human and actionable.

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