Introduction
As part of the Apple × IBM partnership, I helped design a new generation of enterprise iOS applications under the MobileFirst for iOS initiative — spanning insurance, retail, and field operations.
Our goal: empower enterprise employees to perform high-stakes work on the go with the clarity, confidence, and delight once reserved for consumer apps.
This collaboration between Apple’s Human Interface team and IBM’s industry experts merged enterprise data + mobile design excellence. I led design for core use cases such as claims adjustment, retail health dashboards, and audit inspections, establishing the design systems, flows, and logic that later scaled across multiple industries.
Impact
- 10 + industry apps shipped under the MobileFirst suite (insurance, retail, energy, healthcare).
- Adoption doubled year over year among IBM enterprise customers, bringing iOS devices into previously desktop-bound workflows.
- Claims processing time reduced by up to 35 % through contextual guidance and photo-capture automation.
- Recognized internally by both Apple and IBM executives as a model for cross-industry mobile transformation.
- Featured in IBM Marketplace and the Apple enterprise showcase as a benchmark of user-centric enterprise design.
These outcomes demonstrated that enterprise mobility could drive measurable productivity while elevating the human experience of work.
