Introduction
Across startups and global enterprises, I designed and led onboarding experiences that merged compliance, automation, and human-centered design.
Each product solved the same core challenge — helping users cross the gap between getting started and getting value — while fitting the specific operational complexity of its environment.
- CloudKitchens: streamlined restaurant partner setup across multiple back-office tools.
- Allergan Aesthetics (AbbVie): digitized aesthetic provider onboarding, compressing a multi-week credentialing flow into a single day.
- Fortune 500 HR platform: created an AI-assisted onboarding hub that unified employee forms, org charts, and progress tracking in one place.
Impact
- ↓ Time to activation:
- Allergan provider setup dropped from 7 days to < 24 hours.
- CloudKitchens partner launch cycle shortened by 30 %.
- ↑ User confidence & satisfaction:
- NPS gains +18 points for partner onboarding.
- 40 % faster completion with contextual autofill and inline validation.
- ↑ Operational efficiency:
- 80 % of manual reviews automated.
- HR onboarding throughput 2.4 × faster with integrated systems.
These improvements turned onboarding from an administrative cost into a measurable driver of retention and productivity.
